Back to topics
Disciplines

AI Search / AEO / GEO work

AI-search, AEO, and GEO (Generative Engine Optimization) proof across technical SEO foundations, crawlability, entity clarity, structured data, answer-first page structure, and measurement hygiene.

Related projects

8
Laravel / Programmatic SEO Selected lab

InHomeDayCareMap

Programmatic SEO directory for licensed in-home daycare providers.

Laravel, PHP 8.4, Tailwind, Vite, Filament, Leaflet, MarkerCluster, Protomaps, JSON-LD, sitemaps

Shows crawlable directory structure, state/city/facet/provider paths, map UI, structured data, and sitemap generation.

Performance / WordPress Proof lab

Core Web Vitals Fixture Lab

Controlled WordPress fixture for showing a performance failure path without exposing client data.

WordPress, PageSpeed, cache/CDN behavior, script loading, image delivery

Shows controlled performance debugging where the bottleneck is visible instead of hidden inside a vague checklist.

Analytics Client-style proof, anonymized

Google Ads / GA4 / GTM Conversion Cleanup

Cleaned noisy conversion tracking by separating primary lead conversions from softer contact-attempt signals and pointing campaigns at cleaner lead goals.

GA4, GTM, Google Ads, Tag Assistant, conversion QA

Shows measurement cleanup tied to actual lead quality.

Technical SEO / WordPress Client-style proof, anonymized

WordPress/WooCommerce GSC 5xx Recovery

Fixed a WordPress/WooCommerce issue where pages loaded visually but returned HTTP 500 at the crawler-facing HTML response layer. Restored 200 responses and verified priority URLs in Search Console.

WordPress, WooCommerce, Cloudflare/cache, GSC, HTTP diagnostics

Shows real crawler-facing production debugging.

WordPress / PHP Shipped public plugin

IndexLane Crawl Fetch Inspector

Read-only WordPress diagnostic plugin for crawler-facing HTTP status, redirects, canonicals, robots directives, JSON-LD counts, response time, dev/staging residue, and CSV evidence.

PHP, WordPress, wp-admin, HTTP diagnostics, CSV export

Shows practical WordPress/PHP product work and crawler-facing technical SEO diagnostics.

SEO Decision Layer Private system proof

MarketEngine

Internal system for deciding whether an SEO task is worth doing before it becomes a ticket.

FastAPI, Python, PostgreSQL/Neon, Redis, Qdrant, Docker Compose, Celery, ILCrawler evidence, SERP overlap, LLM gateway profiles

Shows decision-system work that joins crawler evidence, competitor facts, owned-page matching, scoring rules, and recommendation guardrails.

Search Intelligence / Product UI Private app proof

SearchCaliber

Private dashboard that connects a site, its crawl evidence, market research, and approved SEO actions in one place.

Next.js App Router, TypeScript, React, FastAPI, Python workers, Neon Postgres, Backblaze B2, signed sessions, ILCrawler bridge, MarketEngine bridge

Shows product-shell work where project identity, evidence readiness, private auth, and action review become one usable workflow.

Technical SEO / Systems Private product proof

ILCrawler

Crawler/audit system for turning raw crawl, rendered, Lighthouse, and issue evidence into reviewable SEO handoff data.

FastAPI, Next.js, React, PostgreSQL/Neon, S3-compatible storage, Docker workers, Playwright, Lighthouse

Shows crawler architecture, worker orchestration, evidence modeling, private operator UI, and portable audit output.