Work
Projects and proof
WordPress diagnostic plugins, Laravel app proof, TypeScript workflow tools, technical SEO systems, CWV labs, and analytics cleanup.
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IndexLane Crawl Fetch Inspector
Read-only WordPress diagnostic plugin for crawler-facing HTTP status, redirects, canonicals, robots directives, JSON-LD counts, response time, dev/staging residue, and CSV evidence.
PHP, WordPress, wp-admin, HTTP diagnostics, CSV export
Shows practical WordPress/PHP product work and crawler-facing technical SEO diagnostics.
ILCrawler
Crawler/audit system for turning raw crawl, rendered, Lighthouse, and issue evidence into reviewable SEO handoff data.
FastAPI, Next.js, React, PostgreSQL/Neon, S3-compatible storage, Docker workers, Playwright, Lighthouse
Shows crawler architecture, worker orchestration, evidence modeling, private operator UI, and portable audit output.
MarketEngine
Internal system for deciding whether an SEO task is worth doing before it becomes a ticket.
FastAPI, Python, PostgreSQL/Neon, Redis, Qdrant, Docker Compose, Celery, ILCrawler evidence, SERP overlap, LLM gateway profiles
Shows decision-system work that joins crawler evidence, competitor facts, owned-page matching, scoring rules, and recommendation guardrails.
SearchCaliber
Private dashboard that connects a site, its crawl evidence, market research, and approved SEO actions in one place.
Next.js App Router, TypeScript, React, FastAPI, Python workers, Neon Postgres, Backblaze B2, signed sessions, ILCrawler bridge, MarketEngine bridge
Shows product-shell work where project identity, evidence readiness, private auth, and action review become one usable workflow.
InHomeDayCareMap
Programmatic SEO directory for licensed in-home daycare providers.
Laravel, PHP 8.4, Tailwind, Vite, Filament, Leaflet, MarkerCluster, Protomaps, JSON-LD, sitemaps
Shows crawlable directory structure, state/city/facet/provider paths, map UI, structured data, and sitemap generation.
Core Web Vitals Fixture Lab
Controlled WordPress fixture for showing a performance failure path without exposing client data.
WordPress, PageSpeed, cache/CDN behavior, script loading, image delivery
Shows controlled performance debugging where the bottleneck is visible instead of hidden inside a vague checklist.
WordPress/WooCommerce GSC 5xx Recovery
Fixed a WordPress/WooCommerce issue where pages loaded visually but returned HTTP 500 at the crawler-facing HTML response layer. Restored 200 responses and verified priority URLs in Search Console.
WordPress, WooCommerce, Cloudflare/cache, GSC, HTTP diagnostics
Shows real crawler-facing production debugging.
Google Ads / GA4 / GTM Conversion Cleanup
Cleaned noisy conversion tracking by separating primary lead conversions from softer contact-attempt signals and pointing campaigns at cleaner lead goals.
GA4, GTM, Google Ads, Tag Assistant, conversion QA
Shows measurement cleanup tied to actual lead quality.