I build the machinery between a traffic problem and a decision: publish the right surface, preserve the source, measure what happened, route the next visit, and give an operator something concrete to change.
Sometimes the constraint is discoverability. Sometimes traffic arrives but attribution is unusable. Sometimes the data exists and nobody can operate it. I work on the software and data boundary behind those failures.
This page does not replace the system pages. It routes the problem to the system that owns it.
Each route below is a landing page for a real build. The router stays deliberately thin so it cannot compete with them.
Turn keyword exports, source corpora, and media into reviewed, scheduled, multilingual static sites, then record indexation and controlled acquisition experiments per domain.
8 public renderer architectures · validated 50,000-page stream · 24 versioned acquisition techniques; 2 automated transports
Open the system ownerMeasure first-party traffic, campaigns, landing sources, search visibility, and crawler activity across multiple properties without cookies or long-lived visitor profiles.
Approximately 3 KB gzipped stateless tracker · 84-operation OpenAPI contract · permanent rollups with safe raw-data cleanup
Open the system ownerRoute visits, preserve the complete decision path, accept conversions, and send callbacks without placing the tracking core inside somebody else’s SaaS account.
128 MB and 256 MB resource profiles · seven recorded hard-crash recovery scenarios
Open the system ownerPrivate operations software for small teams that have outgrown spreadsheets but do not need a generic ERP.
Already built: food purchasing, FIFO stock, and order margin · private finance with exact balances and linked transfers
Open the system ownerThe first useful change depends on the failed handoff. More pages, events, dashboards, or automations can make the wrong system harder to repair.
| Observed problem | First owner | Evidence required before expansion |
|---|---|---|
| The site cannot publish useful surfaces consistently. | Programmatic publishing | Source coverage, approval state, rendered routes, release validation, and crawl observations. |
| Traffic exists, but the source and landing context disappear. | Private analytics | First observed source, landing page, goal path, retention boundary, and report reconciliation. |
| A visit must be routed and matched to a later conversion. | Traffic attribution | Click identity, compiled route, conversion idempotency, postback result, and recovery behavior. |
| The team sees the problem but cannot act without spreadsheets and manual joins. | Operations software | Named owner, repeatable workflow, decision inputs, failure states, and a recoverable source of truth. |
When the immediate work is crawlability, indexing, redirects, canonicals, rendered output, Core Web Vitals, or release QA, the canonical service lives at IndexLane.
Open IndexLane services